Category Archives: Communication Platform

Symbiotic world of net will continue to drive new possibilities

Successful companies have leveraged the power of the internet to drive significant growth in their businesses. On the other hand, companies which have not embraced the opportunities created by the net or have delayed leveraging the same have disappeared. In both these categories, one can list several names. It has been a few years since the net has moved beyond being just the basic part of the infrastructure. It brings newer opportunities every single day. With the onslaught of mobile online, cloud, big data, social, etc., it also creates new service delivery models and newer ways to monetize them, while in the process, driving massive transformation yet again, across all constituents of the industry. Read more

3 tier experiences in learning

It is always a great delight to meet interesting, successful and inquisitive people. Among several meetings I have had this month, the following three left me with a sense of great learning. Read more

The likely era of hyper-personalization

The online activities, trails, footprints and shadows which we leave in the connected world is the genesis for the hyper-personalization that everyone is trying to capitalize.

We are moving into an era of hyper-targeting. Marketers are constantly trying to super-personalize their messages and push the right deals to drive our buying decisions. Today’s technology has increasingly enabled a superior capture of the context in the online world. Read more

… and you are still thinking about Mobile Apps

Mobile Apps are firing on all cylinders and expected to be a USD 63.5 billion market by 2017. It is expected to grow 5 times in 5 years, having just crossed USD 12 billion in 2012. Come to think of it, the mobile apps business started only around 5 years ago with Apple’s App Store. 0 to USD 63+ billion in less than 10 years, what an amazing growth story! Read more

What computer are you wearing today?

It has been less than 6 years since iPhones made their debut into our lives, and what a profound impact it has on us as individuals and businesses. After the launch of Apple’s iPhone, smartphones have become an integral part of our daily lives. According to a mobile mindset survey, 54% of respondents check their phones while lying in bed and 73% panic in case of misplacing their smart phones. Whether a smartphone or tablet, come to think of it, we are dependent on these devices which have permeated our lives so recently (the iPad was introduced less than 3 years ago!) Read more