Category Archives: Engineering Experiences

Symbiotic world of net will continue to drive new possibilities

Successful companies have leveraged the power of the internet to drive significant growth in their businesses. On the other hand, companies which have not embraced the opportunities created by the net or have delayed leveraging the same have disappeared. In both these categories, one can list several names. It has been a few years since the net has moved beyond being just the basic part of the infrastructure. It brings newer opportunities every single day. With the onslaught of mobile online, cloud, big data, social, etc., it also creates new service delivery models and newer ways to monetize them, while in the process, driving massive transformation yet again, across all constituents of the industry. Read more

IoT – How will it change our lives & what opportunities will it drive?

Internet became mainstream around 20 years ago and what a rapid pace of technology development we have seen over these years. Our lives have changed dramatically with the internet playing a pivotal and enabling role at work, home, leisure, for communities and governments, and just about everywhere. Every industry, every company and every one of us have benefitted from it. In more recent times, the huge momentum created by mobile smart phones has transformed us again all over again. Within this decade, smart phones will most certainly empower the massive transformation impacting each and every one of us in the world by creating new opportunities and improving our lives. Read more

The likely era of hyper-personalization

The online activities, trails, footprints and shadows which we leave in the connected world is the genesis for the hyper-personalization that everyone is trying to capitalize.

We are moving into an era of hyper-targeting. Marketers are constantly trying to super-personalize their messages and push the right deals to drive our buying decisions. Today’s technology has increasingly enabled a superior capture of the context in the online world. Read more

The making of e2 – Engineering Experiences

Engineering, as defined by Wikipedia, “is the application of scientific, economic, social, and practical knowledge in order to design, build, and maintain structures, machines, devices, systems, materials and processes.”

It sounds convoluted and complicated, does it not? What can we do to change this complex perception and provide a different point of view to the idea of engineering? How do you make engineering emotional, aspirational, social, understable, fun and widely connected? Read more