Category Archives: M2M

It’s not just the data but what you can do with it that will define the winners.

Data is important. However, even more important is the critical Analytics which the data drives. Information needs to enable decision making, either through rules-based/automated decisions, or by people taking decisions based on the analytics presented to them. It is not only the zettabyte of data captured which matters, but what is done with it that defines success or failure.

IoT is gaining significant momentum. As per Cisco, 250 things will connect every second by 2020: that means 7.9 billion things will connect in 2020 alone! Read more

Symbiotic world of net will continue to drive new possibilities

Successful companies have leveraged the power of the internet to drive significant growth in their businesses. On the other hand, companies which have not embraced the opportunities created by the net or have delayed leveraging the same have disappeared. In both these categories, one can list several names. It has been a few years since the net has moved beyond being just the basic part of the infrastructure. It brings newer opportunities every single day. With the onslaught of mobile online, cloud, big data, social, etc., it also creates new service delivery models and newer ways to monetize them, while in the process, driving massive transformation yet again, across all constituents of the industry. Read more

IoT – How will it change our lives & what opportunities will it drive?

Internet became mainstream around 20 years ago and what a rapid pace of technology development we have seen over these years. Our lives have changed dramatically with the internet playing a pivotal and enabling role at work, home, leisure, for communities and governments, and just about everywhere. Every industry, every company and every one of us have benefitted from it. In more recent times, the huge momentum created by mobile smart phones has transformed us again all over again. Within this decade, smart phones will most certainly empower the massive transformation impacting each and every one of us in the world by creating new opportunities and improving our lives. Read more

The likely era of hyper-personalization

The online activities, trails, footprints and shadows which we leave in the connected world is the genesis for the hyper-personalization that everyone is trying to capitalize.

We are moving into an era of hyper-targeting. Marketers are constantly trying to super-personalize their messages and push the right deals to drive our buying decisions. Today’s technology has increasingly enabled a superior capture of the context in the online world. Read more

What computer are you wearing today?

It has been less than 6 years since iPhones made their debut into our lives, and what a profound impact it has on us as individuals and businesses. After the launch of Apple’s iPhone, smartphones have become an integral part of our daily lives. According to a mobile mindset survey, 54% of respondents check their phones while lying in bed and 73% panic in case of misplacing their smart phones. Whether a smartphone or tablet, come to think of it, we are dependent on these devices which have permeated our lives so recently (the iPad was introduced less than 3 years ago!) Read more