Category Archives: Mobile Apps

Digitalization: the time to speed up is now

The unstoppable digitalization of enterprises is happening all around us. Businesses are being reinvented, rejuvenated or being freshly built by a new set of tools, technologies and ecosystem integration to leverage the digital advantage. Clearly, going digital is an irreversible trend and businesses are investing heavily to stay relevant. Digital has moved beyond strategy discussions in the boardroom, to roadmap and implementation in order to bring unique customer experiences to the front-end and drive better efficiencies at the back-end. Read more

Symbiotic world of net will continue to drive new possibilities

Successful companies have leveraged the power of the internet to drive significant growth in their businesses. On the other hand, companies which have not embraced the opportunities created by the net or have delayed leveraging the same have disappeared. In both these categories, one can list several names. It has been a few years since the net has moved beyond being just the basic part of the infrastructure. It brings newer opportunities every single day. With the onslaught of mobile online, cloud, big data, social, etc., it also creates new service delivery models and newer ways to monetize them, while in the process, driving massive transformation yet again, across all constituents of the industry. Read more

The likely era of hyper-personalization

The online activities, trails, footprints and shadows which we leave in the connected world is the genesis for the hyper-personalization that everyone is trying to capitalize.

We are moving into an era of hyper-targeting. Marketers are constantly trying to super-personalize their messages and push the right deals to drive our buying decisions. Today’s technology has increasingly enabled a superior capture of the context in the online world. Read more

The right dose of data: an opportunity to drive transformation in the medical devices industry

With the advent of Internet of Things (IoT) and Industrial Internet, all relevant parts of any machine or equipment will be able to collect all kinds of data, all the time. Cisco sees IoT as a $14.4 Trillion market over the next decade and GE talks about Industrial Internet driving an incremental $15 Trillion to global GDP over the next decade. From the data explosion already happening and 50 billion devices connecting over the next decade, the colossal sets of data which will be churned out from the physical and digital world will need strong analytics to drive real insights and therefore, actionable results. With pervasive connectivity, strong analytics and huge processing power in the cloud, big data will constantly be analyzed to help in making real-time decisions. And, when the decisions are about life, the value of big data seems more important than ever. Read more

… and you are still thinking about Mobile Apps

Mobile Apps are firing on all cylinders and expected to be a USD 63.5 billion market by 2017. It is expected to grow 5 times in 5 years, having just crossed USD 12 billion in 2012. Come to think of it, the mobile apps business started only around 5 years ago with Apple’s App Store. 0 to USD 63+ billion in less than 10 years, what an amazing growth story! Read more