Data is important. However, even more important is the critical Analytics which the data drives. Information needs to enable decision making, either through rules-based/automated decisions, or by people taking decisions based on the analytics presented to them. It is not …

It’s not just the data but what you can do with it that will define the winners. Read more »

Internet became mainstream around 20 years ago and what a rapid pace of technology development we have seen over these years. Our lives have changed dramatically with the internet playing a pivotal and enabling role at work, home, leisure, for …

IoT – How will it change our lives & what opportunities will it drive? Read more »

The online activities, trails, footprints and shadows which we leave in the connected world is the genesis for the hyper-personalization that everyone is trying to capitalize. We are moving into an era of hyper-targeting. Marketers are constantly trying to super-personalize …

The likely era of hyper-personalization Read more »