Big data and predictive real-time analytics are critical dimensions of technology which have wide applicability across industries. IDC forecasts the big data technology and services market to become a USD 41.5 billion business through 2018. This market is growing with …

Big data and its impact on One Read more »

The online activities, trails, footprints and shadows which we leave in the connected world is the genesis for the hyper-personalization that everyone is trying to capitalize. We are moving into an era of hyper-targeting. Marketers are constantly trying to super-personalize …

The likely era of hyper-personalization Read more »