Ignore innovation at your own risk or peril. Highly successful companies have the unique ability to continually leverage the innovation band wagon, irrespective of whether they have created the discontinuity or not.
The tsunami caused by delay, avoidance or ignorance of innovation is so powerful that it does not care whether companies are big or small – it engulfs them all. The ability to foresee emerging trends is key and, in many cases, becomes the survival issue for companies. Read more
