Engineering, as defined by Wikipedia, “is the application of scientific, economic, social, and practical knowledge in order to design, build, and maintain structures, machines, devices, systems, materials and processes.” It sounds convoluted and complicated, does it not? What can we …

The making of e2 – Engineering Experiences Read more »

In recent years, the success of a consumer product has depended less on whether it has the latest technology and more on whether it offers the coolest overall customer experience. The iPhone is, of course, the iconic example of this …

From features to experience to the heart of the customer Read more »