Big data and predictive real-time analytics are critical dimensions of technology which have wide applicability across industries. IDC forecasts the big data technology and services market to become a USD 41.5 billion business through 2018. This market is growing with…
The online activities, trails, footprints and shadows which we leave in the connected world is the genesis for the hyper-personalization that everyone is trying to capitalize. We are moving into an era of hyper-targeting. Marketers are constantly trying to super-personalize…
